Privacy Policies
Pink Taxi (“Pink Taxi”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal information in accordance with the Privacy Act 2020 (New Zealand)
This Privacy Policy explains how we collect, use, store, and disclose personal information when you use our website, mobile application, and related services (“Platform”).
1. What Information We Collect
We may collect the following types of personal information:
1.1 Information You Provide
Riders:
- Full name:_____________________
- Phone number:_____________________
- Email address:_____________________
- Payment information:_____________________
- Pickup and drop-off locations:_____________________
- Profile photo (optional):_____________________
Drivers:
- Full name:_____________________
- Contact details:_____________________
- Vehicle registration details:_____________________
- Insurance and permit documents:_____________________
- Bank account details (for payouts):_____________________
- Background verification information:_____________________
Data Collected When You Use Our Services
When you use the Pink Taxi website or mobile application (“Platform”), we collect certain information necessary to provide ride services safely and efficiently.
Location Data
a. Ride Location Tracking
When you request a ride through Pink Taxi:
- We collect and track the location of the assigned driver during your trip.
- We link ride-related location data to your account.
- This allows us to:
- Display your trip in real time
- Calculate fares accurately
- Improve safety and support
- Maintain ride history records
b. Approximate Location
We may determine your approximate location using:
- IP address
- Device settings
- Network data
This helps us suggest pickup locations and improve service availability in your area.
c. Precise Location (With Your Permission)
If you enable location permissions in your device settings, Pink Taxi may collect your precise GPS location:
- From the time you request a ride
- During the trip
- Until the ride is completed
We may also collect location data when the Pink Taxi app is open and active on your device screen.
Precise location data improves:
- Automatic pickup detection
- Route optimisation
- Accurate fare calculation
- Emergency and safety support
d. Your Choice
You may choose not to allow Pink Taxi to collect your precise location data.
However, disabling precise location services may reduce app functionality. For example:
- You may need to manually enter your pickup location
- Automatic location detection may not work
- Real-time tracking features may be limited
You can control location permissions at any time through your device settings.
2. How We Use Your Information
Pink Taxi uses personal information to provide safe, reliable, and efficient transportation services through our website and mobile application (“Platform”).
We may use your information for the following purposes:
To Provide and Improve Our Services
- To process ride requests and match riders with drivers
- To calculate fares and process payments
- To provide real-time trip tracking
- To improve app functionality and service quality
To Enhance Safety and Security
- To verify the identity of riders and drivers
- To conduct background and licence checks (for drivers)
- To monitor rides for safety purposes
- To prevent fraud, misuse, or unlawful activity
To Enable Communication Between Users
- To allow riders and drivers to contact each other regarding a ride
- To send trip-related notifications (arrival alerts, receipts, updates)
- To provide emergency or safety-related communications
For Customer Support
- To respond to enquiries, complaints, or support requests
- To assist with lost property recovery
- To review ride details when resolving disputes
For Marketing and Promotions
- To send promotional offers, discounts, and updates
- To inform you about new services or features
- To provide targeted advertising where permitted by law
You may opt out of marketing communications at any time by using the unsubscribe link or contacting us.
For Legal and Regulatory Compliance
We may use or disclose personal information:
- To comply with applicable New Zealand laws
- In connection with legal proceedings
- To respond to lawful requests from authorities
- To enforce our Terms & Conditions
3. Sharing of Information
We may share personal information with:
- Drivers and riders (limited to necessary ride details)
- Payment service providers
- Identity verification providers
- Insurance partners
- Regulatory authorities (when legally required)
We do not sell personal information.
4. Storage & Security
We take reasonable steps to protect personal information, including:
- Encrypted payment processing
- Secure cloud storage
- Restricted staff access
- Access control measures
5. Retention of Information
We retain personal information:
- As long as your account remains active
- As required for legal or regulatory compliance
- As necessary for dispute resolution
You may request deletion of your account, subject to legal obligations.
6. Cookies (Website Users)
We may use cookies to:
- Improve user experience
- Analyse website traffic
- Remember user preferences
You can disable cookies via your browser settings.
7. Children’s Privacy
Our services are not intended for individuals under 18 years of age.
We do not knowingly collect personal information from minors.
8. Changes to This Policy
We may update this Privacy Policy from time to time.
Updates will be published on our website with a revised effective date.
9. Contact Us
Email: “___”
Phone: 021-067-5173
Address: “___”
We will respond to privacy requests within a reasonable time as required by law.
Rider
SOS - This is the charge when the rider uses the option for driver to wait for them. Only applicable when they are using the service where they feel uncomfortable